Oklahoma City Tourism
According to a recent study Google conducted with Ipsos MediaCT, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip (2). This is a powerful statistic and a telling of times on how the tourism industry has changed in recent years. Every month more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content (3). Oklahoma City, being the capital of Oklahoma, has both landmarks and cityscape points-of-interest for new visitors to explore, and long-term residents to rediscover.
Landscape vs. Cityscape
According to the Merriam-Webster Dictionary, a landmark is an object or structure on land that is easy to see and recognize while a cityscape is a picture that shows part or all of a city (1). While these definitions may seem obvious, it is important to explain the difference as the tourism industry is affected by both. The Oklahoma tourism and hospitality industry has an amazing opportunity to connect with visitors and showcase our beautiful state before out-of-towners arrive.
Tourism and Marketing
Most out-of-towners have a misconception of Oklahoma. When they think of Oklahoma, they think Dust Bowl, flat fields, cowboys, oil, tornadoes and football. While we do love our football and we certainly have our fair share of tornadoes, the state and city has so much more to offer than the typical stereotypes. Drones can create a diverse marketing tool for the tourism and hospitality industry. Being able to visualize Bricktown, memorials, lakes, the zoo, ballparks, museums, amusement parks, gardens, and many more attractions, aerial drone photography and videography creates a compelling visual for visitors to experience and plan their trip to our great city. Drone photography allows innovative content to show off a unique perspective of resorts, attractions, and top OKC destinations.
It goes without saying that drones are a cost-effective solution for travel marketers to utilize when showcasing their services and amenities. One photograph of a resort or attraction simply doesn’t serve a purpose anymore. People want more, drones allow for the entire property to be highlighted which promotes excitement for future visitors. With drone videos, tourists will know what to expect upon their arrival and the memories they create will be even more share-worthy when they can show the marketing video of what they experienced. Whether a video is 30 seconds or 5 minutes long, it will yield serious revenue increases for your attraction.
If you haven’t created a drone video of your property yet, now is the time. Drone content in your marketing strategy will move a potential visitor into an engaged visitor.
(1) “landmark.” Merriam-Webster.com. 2016. http://www.merriam-webster.com (4 October 2016).
“cityscape.” Merriam-Webster.com. 2016. http://www.merriam-webster.com (4 October 2016).
(2) Google/Ipsos MediaCT, “The 2014 Traveler’s Road to Decision,” June 2014.
(3) “Statistics.” YouTube. n.d. Web. 9 July 2014.